online marketing

Oct 01 2016

17 REASONS WHY YOUR CONTENT MARKETING STRATEGY SUCKS

ByDelia Jordaan | Managing Director | Lime Juice Communication InCONTENT MARKETING

Ever since Google rolled out their crippling (and infamous) Panda update that pretty much flipped online marketing on its head – causing a plethora of websites to be ruthlessly penalised and shoved all the way down to Page 27 of Google’s SERPs (Search Engine Results Page) – content has been hailed as king.

And with good […]
Jun 15 2016

HOW TO AVOID THE BAD APPLE APPROACH TO B2B LEAD GENERATION

ByDelia Jordaan | Managing Director | Lime Juice Communication InLEAD GENERATION

Let’s be frank – most digital agencies’ approach to B2B lead generation is a bit like taking a walk through the forest, shaking a few random trees and holding thumbs that you end up with enough apples for a pie. This process is scattered, ineffective and frankly a little ridiculous – we all know apples […]
May 11 2016

5 SIGNS YOUR WEBSITE IS QUITE SH… SHABBY

ByDelia Jordaan | Managing Director | Lime Juice Communication InWEBSITE DEVELOPMENT

If you are like most over-extended new business owners you’ll probably concur that your website is pretty much the digital equivalent of your favourite handbag [or satchel if you’re a dude] – it’s full of very important stuff and you use it all the time, but you don’t really take the time to organise it […]

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