In the course of doing business, you’re likely to come across some shady service providers who will offer you rates and turnaround times that seem a little too good to be true. Most of us try to avoid these shysters, but when you’re trying to keep your overheads low it can be easy to silence that niggling voice that tells you they’re up to no good, and just sign on the dotted line. It’s a lot like getting to hang with the cool kids in high school and pretending not to care when they ask to copy your homework.

In the digital marketing world, you need to be on the look-out for service providers who use unlicensed software and images. Here’s why:

It’s illegal

First off, it’s against the law. It’s as simple as that. You wouldn’t buy a handbag made from poached leather or a car assembled from stolen parts, so you shouldn’t settle for a digital product that was created with the use of unlicensed products.

It makes business sense

If a vendor is willing to cut corners when it comes to the licensing of their software, you can be sure that they colour outside of the lines in other areas as well. Similarly, a service provider who invests in their infrastructure despite the fact that others get away with not doing so, is a person you want on your team. They’ll never sweep anything under the rug.

Your competitors are watching

If doing the right thing in itself is not enough of a reward, consider the fact that you may have competitors who are looking for a way to discredit your business. If they catch wind of the fact that you are affiliated with a service provider who uses unlicensed software, you’d better get ready for them to make a big stink about it.

It promotes best practice throughout the sales funnel

The business world is based on supply and demand. If enough business owners refuse to associate with unethical service providers, there won’t be a market for their cut-price products. By supporting the good guys you’re essentially contributing to a more ethical approach throughout the sales funnel.

These are just a few of the reasons why you should be aligning yourself with ethical service providers. If that wasn’t convincing enough, remember karma is a bit of a tough cookie. She will come back to bite where it hurts most – your bottom line. Get in touch for more information on how we keep things above board at Lime Juice Communication.