Building a website from scratch might seem like a cake-walk with endless DIY sites to choose from. To this, we paraphrase the wise words of Theodore Roosevelt when he said, “Nothing worth having comes easy”. He probably wasn’t referring to website design, but it works.

Your website is often the first point of contact for potential and existing customers, so avoid the paint-by-numbers route if you’re serious about your reputation, and your bottom line. The list of profit-leaking website niggles is endless. But it’s nothing you need to worry about when you invest in an agency that’s backed by a solid reputation.

Professional website designers and developers are pros at finding and fixing the hidden causes of a lacklustre site, including these five repeat offenders:

1. It doesn’t display across all browsers.

You could be losing readers over something as simple as a flashing button that won’t render, or an unnecessarily large file.  Your site should be tested across all major browsers to ensure that users get the same great experience across the board.

2. It takes forever to load.

Research shows that the average online visitor spends less than a minute on a website before leaving. Bulky media files waste precious time and data.

3. It isn’t optimized for mobile (and big thumbs!)

A whopping 75% of South Africans access web content on their mobile phones – are you catering to them? Your website should be mobile responsive and have easy-to-click links for thumbs of all different shapes and sizes.

4. Your content is shallow, has typos, and isn’t SEO friendly.

Using keyword-stuffed articles from content farms won’t cut the mustard. An agency copywriter will give you relevant, well-written, and authoritative content that will satisfy both your readers and the temperamental SERP bots.

5. You’re not using the right tags in the right places.

Misplaced or incorrect tags can cause your website to fail miserably in the ranking game, no matter how beautiful it is. A designer will optimise your site to give web crawlers everything they’ll need to ‘read’ your pages and graphics correctly.

Invest in an agency that can take your online marketing dreams and turn them into online marketing brilliance with a tailored plan to suit your business and your budget.

Get in touch with our team today to discuss your website design & development requirements, we’d love to help!