HOW A CHEAPIE WEBSITE CAN HURT YOUR BRAND
Listen, don’t get us wrong, we love a good deal. We’re the first to hit the sales rack at the turn of the season to stock up on plakkies for next summer, or bully our partners into two-for-one dinners when it’s our turn to foot the bill on date night.
However, there are a few things in life that will come back to bite you if you let your cheap flag fly. This includes eyeliner (oh the burn!), high heels, and a website to promote your business.
All kidding aside, we realise times are tight, but a cheap webste really could end up hurting your brand. Here are a few reasons why:
It doesn’t look professional
When it comes to web design, you get what you pay for. Great web designers are artists – they create beautiful, user-friendly online spaces that are simple to navigate, load easily and show your business in a good light. A clunky, unattractive website that doesn’t work well will put off potential customers and result in nothing but an impressive bounce-rate.
You’ll probably be left in the lurch
Cheap web developers are very seldom the kind that provide proper after-care. They’ll whip up a website quickly and then leave you to deal with the fall-out on your own when bugs surface, the site crashes or you can’t figure out how to work the back-end. When you hitch your wagon to a reputable developer, you have a safety net when things go wrong and you stand to lose business because your site is offline.
You’re passively promoting your competitors
Modern-day consumers seldom approach a business before checking it out online. If your website is less user-friendly or professional than that of your competitors, there is no way they’ll choose your business over the rest, even if your product or service is superior. As such, your cheapie website could actually passively promote your competitors without you even being aware of it.
See? It just doesn’t make any business sense. If you’re shopping around for a good deal on website development, get in touch. Lime Juice Communication is all about value-for-money websites that work as hard to promote your business as you do. Let’s get your message out there!