At Lime Juice Communication we dig entrepreneurs. Seriously, just the mere thought of somebody shrugging off those nine-to-five shackles to pursue a personal dream is enough to send us into a veritable froth of excitement.
Here are the top five reasons we love to work with these fearless career Vikings who bravely steer their metaphorical ships into unchartered waters:
1. They are passionate
Passive folks don’t shrug convention to start their own businesses. They happily fill a cubicle, stomach a commute and cash a paycheck at the end of the month. Entrepreneurs on the other hand are a completely different kettle of wildly thrashing fish. These guys are passionate to a fault. Remember, we are taught from a young age that there is safety in numbers, so when somebody breaks away from the herd you just know they have found the Holy Grail – that thing that they love to do so damn much that they don’t even feel that they are working.
2. They are innovative
Entrepreneurs are forward thinkers. This is why it is such a treat to work with them on their digital projects. These guys are all about shaking things up, so we don’t have to work too hard to sell them on cutting-edge plugins and ground-breaking design. In fact, they demand it! Working with these innovative peeps keeps us on our toes and forces us to stay ahead of the curve.
3. They are happy humans
You know what happens when a person pursues a dream? They get happy. We’re talking kitten-with-a-roll-of-string, kid-with-two-popsicles happy. Happy people are an absolute delight to work with. They answer the phone with a smile in their voice; treat obstacles as stepping stones and approach life in general with an infectious can-do attitude that puts the ‘fun’ in ‘functional design’.
4. They come in all shapes and sizes
Not all entrepreneurs are fast-talking 26 year-olds with a revolutionary digital invention – they come in all shapes and sizes. Some are 60 year-old ladies who realised that they can sell their beautiful knitwear online; others are newly qualified yoga instructors who quit the rat race to spend more time with their kids and want to spread the good word. At Lime Juice Communication we seldom have a dull day; there are simply too many awesome humans to go around.
5. They take ownership
People who work for themselves take accountability for their decisions. They stick to their guns and when you fight in their corner they’ve got your back. The whole experience is like a super motivating Rocky-montage with pumping tunes in the background.