Sep 18 2017
At Lime Juice Communications, our motto is to be KNOWers, not SHOW-ers. Not quite sure what that means? Here’s a classic example of KNOWer-VS-SHOW-erness. A SHOW-er is the guy who buys an expensive coffee table book with glossy pictures of South Africa’s marine life; a KNOWer is the bloke with the member’s ticket to the […]
Aug 14 2017
So, a lead bucket is… We’ll get to that in a moment. The most important thing to know about a lead bucket, is yes, you definitely need one. It will change the way you do business and how you view the dreaded sales funnel. This magical device will also save you from cold-calling and spending […]
Jun 01 2017
At Lime Juice Communication, we dig digital. In fact, if we didn’t reign-in our enthusiasm regarding all the ways a sound digital strategy could make your brand an online lead-generating machine, we run the risk of becoming the marketing equivalent of Leslie Knope, waxing lyrical about waffles and working through the night to colour-code our […]
May 11 2017
Listen, don’t get us wrong, we love a good deal. We’re the first to hit the sales rack at the turn of the season to stock up on plakkies for next summer, or bully our partners into two-for-one dinners when it’s our turn to foot the bill on date night.
However, there are a few things […]
Nov 21 2016
So, despite what a few nitwits had to say in the early 90s, the Internet became a world-wide phenomenon and completely changed everything we thought we knew about marketing forever.
This all begs the question, how on earth are we as business owners meant to keep up with all the emerging online marketing trends? Algorithms are […]
Nov 15 2016
There are things in life that you can DIY – light bulb replacement, lawn mowing, birthday card making (handmade is just so much more personal, don’t you think) and closet organising for instance. While it is of course possible to outsource these jobs, you could very well do it yourself without causing any kind of […]
Oct 13 2016
So by now you are fully aware that your business needs a website in order to be relevant in the 21st century. Now that this fact has been established, we need to talk about how you choose a web development partner – a very important decision that can make or break your web design experience […]
Oct 01 2016
Ever since Google rolled out their crippling (and infamous) Panda update that pretty much flipped online marketing on its head – causing a plethora of websites to be ruthlessly penalised and shoved all the way down to Page 27 of Google’s SERPs (Search Engine Results Page) – content has been hailed as king.
And with good […]
Jun 15 2016
Let’s be frank – most digital agencies’ approach to B2B lead generation is a bit like taking a walk through the forest, shaking a few random trees and holding thumbs that you end up with enough apples for a pie. This process is scattered, ineffective and frankly a little ridiculous – we all know apples […]