Words are tools. You can use words like a hammer, a harpoon, a hole-punch or a harp. The trick lies in knowing when to whisper and when to shout, when to instruct and when to cajole. And that’s when you’re speaking.
When it comes to written web content, there are a whole lot of other factors that come into play – search term frequency, plagiarism VS appropriation, the AIDA principle and a whole bunch of other wordy things that can confuse the living daylights out of even the most tech-savvy business owner.