Oct 01 2016
Ever since Google rolled out their crippling (and infamous) Panda update that pretty much flipped online marketing on its head – causing a plethora of websites to be ruthlessly penalised and shoved all the way down to Page 27 of Google’s SERPs (Search Engine Results Page) – content has been hailed as king.
And with good […]
Aug 11 2016
In the perfect world it would be super easy to identify and sidestep a potential hustler – they would have a scar over their eye, wear a shady trench coat and have a Disney villain voice that would be a cross between that of Gaston and Jafar. As for what they’d be selling, it would […]
Jun 15 2016
Let’s be frank – most digital agencies’ approach to B2B lead generation is a bit like taking a walk through the forest, shaking a few random trees and holding thumbs that you end up with enough apples for a pie. This process is scattered, ineffective and frankly a little ridiculous – we all know apples […]
May 26 2016
At Lime Juice Communication we dig entrepreneurs. Seriously, just the mere thought of somebody shrugging off those nine-to-five shackles to pursue a personal dream is enough to send us into a veritable froth of excitement.
Here are the top five reasons we love to work with these fearless career Vikings who bravely steer their metaphorical ships […]
May 11 2016
If you are like most over-extended new business owners you’ll probably concur that your website is pretty much the digital equivalent of your favourite handbag [or satchel if you’re a dude] – it’s full of very important stuff and you use it all the time, but you don’t really take the time to organise it […]
May 03 2016
It’s every business owner’s special armpit-sweat-inducing nightmare – the one minute you are happily working away, the next you are in the midst of an online mudslinging contest with a disgruntled client who decided to use social media as their own personal soapbox with you and your business as their target.
Yes, we know, it’s exhausting. […]
Mar 16 2016
Social media engagement can be a bit of a headache if it becomes your responsibility on top of everything else you need to accomplish for the sake of your new business each day. People who do it for a living will tell you that you are being too social, not social enough or social in […]
Mar 10 2016
Paid search advertising is one of those things that have a lot of new business owners shrugging. The general consensus seems to be that this kind of ‘nuisance advertising’ has the potential to do more harm than good, but this couldn’t be further from the truth.
Aside from delivering a quantifiable return on investment, paid search […]
Feb 11 2016
The internet has changed the way we live. You can now shop, date, study, work and interact without leaving the comfort of your living room, which is great – although we have to mention that we recommend you get out of your yoga pants and get some fresh air at least once a week, just […]
Jan 18 2016
When you work as an entrepreneur it is often easy to get all caught up in the day-to-day business of keeping your venture afloat, to the extent where you forget to set the goal posts that will let you know when you’ve realised the ideals that inspired you to set out on your own in […]