5 SIGNS YOUR WEBSITE IS QUITE SH… SHABBY
If you are like most over-extended new business owners you’ll probably concur that your website is pretty much the digital equivalent of your favourite handbag [or satchel if you’re a dude] – it’s full of very important stuff and you use it all the time, but you don’t really take the time to organise it properly.
Tsk-tsk. We know you are snowed under and that your online presence is the last thing on your mind, but here’s something to think about – while you are out there beating the bushes to drum up business, your website could effectively be working against you by discouraging potential clients who find you by means of organic search. Eek, right?!
So how do you know if your website is up to snuff? Here are 5 sure-fire ways to know that your site is a bit sh… shabby and could do with a nice little makeover:
YOU HAVEN’T UPDATED THE LOOK AND FEEL IN THE LAST THREE YEARS
The online world is in a constant state of flux and your digital audience is used to a certain standard where the look, feel and functionality of a website are concerned. Yes, your brand and corporate identity will necessarily differ from those of other businesses, but when it comes to UX [user experience] and information layout there are certain golden threads that bind the websites that engage consumers successfully. Ideally you should update your site every 6 months to ensure that the look and feel thereof remains current.
YOU NEED TO CONTACT A WEB DESIGNER FOR EVERY CHANGE
A long, long time ago, before the dawn of the golden age of WordPress, businesses had to hire a web designer every time they wanted to make the smallest change to their site. If you are unable to update your website yourself in this day and age you are wasting money and need to revisit your web design immediately.
YOUR ANALYTICS SHOW HIGH BOUNCE RATES AND NO LEADS
Did you use to get tons of enquiries through your website, but lately the well has run dry? This is a cut-and-dried example of poor UX. High bounce rates are a practical example of a loss of leads and are normally associated with an out-dated interface that gives users no incentive to explore your site.
YOUR SITE IS SLOW
Slow response and loading time is like leprosy for websites – nobody wants to go near it. If your load time is any more than 2 seconds per page your site needs to be updated ASAP. Your online audience’s attention span is that of your average gnat and they don’t wait for a page to load; they simply find a site that loads faster.
YOUR SITE LOOKS WEIRD ON A SMARTPHONE
More and more consumers are using their smartphones as their primary web-browsing tool, and it is therefore imperative that your website is mobile responsive, i.e. that it scales down when viewed on a handset so users can navigate with ease. If your site does not have responsive design you are basically dead in the water. Get it fixed!
At Lime Juice Communication we recently gave our site a little scrub and we couldn’t be happier. It’s like a spring clean; you won’t believe the difference it makes! Get in touch for an obligation-free chat about how we can take your little Cinderella and turn her into the belle of the ball [minus the whole bit where the coach turns back into a pumpkin of course].